What is The Drop?
How does The Drop actually work?
Prior to the actual release date of each influencer’s The Drop collection, the influencer and Amazon will release everything you need to know about the collection on Instagram. This information includes the actual release date of the collection, photos of the entire clothing line including price point, sizing (XXS – 3XL), material of the clothes etc. Amazon tends to do a Q&A the day before the collection drops on their Instagram account. There is a catch to this though – they do not tell you what time the collection drops so you have to sign up for text message alerts that will let you know once the collection drops.
How long is a collection available?
Do the influencers actually design the collection?
OK, lets shop!
You can shop via this link or by searching “The Drop” on Amazon. At first, I found navigating The Drop a little bit confusing, but I got the hang of it eventually. There are 3 sections to The Drop page:
- Staples by The Drop – items that are available all year round. I noticed influencers will pair Staples such as shoes and purses with their clothing
- Upcoming Influencers – this is pretty self explanatory and this is how I discover new influencers to follow. I usually check out influencers with upcoming collections on Instagram to see if their style is something that interests me.
Sizing: Amazon the Drop runs very true to size. I am wearing a medium in everything. The fit on everything is pretty loose, and was designed to be that way. I could probably have sized down to a small in the tops and dresses but prefer the looser cut. If you want a less flowy look, size down!
Happy Shopping! Have a wonderful day!