Hi again everyone! Two weeks ago I talked about 10 Top Tips for choosing the perfect photography location. Today I’m talking about how to blog effectively by having a goal and why you should be doing it. I am very goal-oriented. I like to make lists and set goals because I find they help me increase my motivation and ultimately my success. Before you start setting goals for your blog willy-nilly, sit down and ask yourself a few questions.. 

What is it that I want from this little blog of mine? Why did I start this blog and where is it going? Am I trying to make friends, develop relationships, and grow?



Goals are essential to achieving success because they keep us focused and motivated. Without goals, we would aimlessly go down the path of life without any direction, ambition, or hope. Goals are not only something we aim to achieve but are also markers that let us know we are doing the right things to get ourselves to places we want to be.  Setting goals into blogging is more important to become a successful blogger. Blogging needs lots of hard work, research and long working hours. 

Step 1: DEFINE YOUR BLOGGING PURPOSE 

This may sound obvious but many times people start a blog for the sake of having a blog without really thinking what they want to achieve from their blogging efforts. A few examples of good blogging purposes:

Blogging for money – If you are blogging for money then you need to concentrate more on publishing content related to keywords that can generate you money (‘buying keywords’)
Blogging for traffic– If you are blogging for traffic you need to blog more often and on trending topics.
Step 2: SET VERY SPECIFIC GOALS 
Generalized goals are a lot harder to achieve that specific goals. If you don’t know EXACTLY what your goal is – rewrite it until it makes sense to you. 

Step 3: SET GOALS THAT MOTIVATE YOU

When you set goals for yourself, it is important that they motivate you: this means making sure that they are important to you, and that there is value in achieving them. If you have little interest in the outcome, or they are irrelevant given the larger picture, then the chances of you putting in the work to make them happen are slim. Motivation is key to achieving goals.

Step 4: FOLLOW YOUR PASSION

Follow your passion, set a goal that “fits” into something that you want to do and make a genuine commitment to achieving it. Women tend to be more successful in the things they are passionate about. In life, achieving success can be tedious and challenging and the only way to overcome pitfalls is by being passionate about what one does.

Step 5: WORK SMARTER — NOT HARDER

This is something that I struggle with daily.  No, hourly. I find myself wasting so much time at the computer because I don’t sit down with a clear purpose in mind.  Know what you’re doing and how you’re doing it and figure out ways to save time and energy on that task. Identify you most important task and start with that.

  Step 6: IF YOU WANT YOUR BLOG TO BE  BUSINESS – TREAT LIKE ONE 

Fill out a one-page business plan to kick-start yourself and your vision for your blog. Keep track of your progress by marking off your benchmarks. Nothing will keep you more motivated than actually seeing your progress. 

Step 7: KNOW YOUR STRENGTHS 

What is it that you do best? Don’t know?  Look at your top five posts.  Your readers are telling you right there!  Focus on developing your strengths and delivering your expertise to your readers.

Step 8: AVOID BLOG ENVY

This is a huge trap for bloggers.  Let me just tell you right now that there will always be a blog bigger than you, a blog doing better than you, and a blog with more opportunities than you.  Get over it!  We should be working together and supporting one another. You have to be the best you can be with your expertise and strengths.  

Step 9: BE CREATIVE

Creativity. What makes a successful blogger unique is the power of creativity. Being able to think out of the box will enable a person to do things differently. It’s not necessary that every blogger should be a creative person, but it’s certainly an advantage for you. Creativity is one the most important part of writing. Creative articles always attract the attention of readers. It helps you to stand out from the rest.

Step 10: BUILD CONSISTENCY

Consistency will help you create results (i.e. traffic) to your blog faster. I am not very consistent in publishing new content in the last few months for this blog and that’s why traffic is increasing at low levels, but don’t worry I’m back on track. There are some rules to follow related to how frequently you should publish new content but as a general guide, websites or blog that are updated with fresh, unique and relevant content perform better (in many aspects) than other websites. Search engines and social media platforms are constantly searching for new content (this is what their readers want) and providing them with what they want,  you increase your chances of getting noticed either organically or socially.

Step 11: BUILDING A GENUINE RELATIONSHIP WITH YOUR READERS 

Let your readers in. Share yourself and your life with your readers. In order for someone to become invested in you, they need to know you.  This is really hard for a lot of bloggers (included me) but is essential for building relationships with your readers.

Step 12: NEVER EVER GIVE UP 

Remember, the important thing is to achieve the goal – not how fast the goal is achieved. Giving up only ensures one thing – failure. Work as long as it takes to reach your dream. Whatever it is, if it is truly your passion and something that you really enjoy, this will be a “work of pleasure” whatever time it takes.     

The sense of accomplishment from earning success cannot be matched. Once you have a taste of your definition of success, you will become better and better at it. Learning to follow your passion is one of the most valuable lessons one can ever attain. It is also one of life’s most important lessons – for succeeding provides meaning and joy to life. And, simply put, that is what life is all about. 

 

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Len Parent
Len Parent

“The most important thing to remember is that you can wear all the greatest clothes and all the greatest shoes, but you’ve got to have a good spirit on the inside. That’s what’s really going to make you look like you’re ready to rock the world.” —Alicia Keys

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